Do you know how you have siblings, cousins, aunts, and uncles? Well, brands kind of do too — only their fellow brands probably don’t get way too aggressive about the conspiracy theories they believe in while everyone’s just trying to enjoy Thanksgiving dinner like somebody’s Uncle Gary does every year.
If your business was a person, your brand would be its personality. It’d be how you introduce yourself to new friends (er, customers) and how you build a trusting relationship with them. Your brand is a living, breathing entity … and it’s your job to help it grow and improve.