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The Ultimate Guide to Brand Awareness
Have you ever heard people refer to themselves as “Apple people,” “Nike people,” or “Trader Joe’s” people?
The Plain-English Guide to Brand Equity
Before I buy anything that goes on my face, like skincare or makeup, I pour over the reviews. The only exception is when I’m shopping from a brand I trust. In some cases, I don’t even question a new launch from those businesses — I purchase the new items knowing I’ll be satisfied.
How To Promote Your Business
Okay, okay, I’ll admit it — to waste time, I start a Google search query and let the suggestions do the rest, hoping to fall into a rabbit hole of interesting facts. For instance, today’s lucky search query was “How many businesses”, and I ended up going with “…does Shaq own” (let’s just say, I was shocked to see the result.) Here’s what I figured […]
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