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Why Blogs Fail — And How to Make Sure Yours Doesn’t

Of the 1.7 billion websites in the world, 600 million are blogs. And the number of US bloggers is set to reach 31.7 million in 2020.

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The Short & Sweet Guide to Microblogging

In January of 2019, Contently, a content marketing platform that connects enterprise brands with freelance talent, surveyed over 1,000 people in the U.S. about their media and marketing preferences. What they uncovered about people’s preferred content length shattered a seemingly unbreakable convention that longer is always better: 75% of people prefer to read articles under 1,000 words.

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Blog vs. Podcast: Which Is the Best Choice for Your Business?

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry.

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15 Amazing Blogging Insights Your Analytics Can Tell You

Search presence (such as impressions, clicks, and click-through rate) Traffic performance (based on total views and visits, individual post performance, and by referral source) Authority in your online niche (based on number of inbound links) Readership engagement (by measuring time on page, bounce rate, social shares and comments, and subscriber count) Lead generation (by measuring CTA click-through rate, goal conversion rate, number of leads, and lead-to-customer […]

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150 Power Words to Add Some Oomph To Your Copy & Deliver Results

I can guarantee you that this article will be absolutely eye-opening. It will provide actionable, research-backed insight that’s proven to take your marketing copy from mind-numbing to mind-blowing.

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Types of Blogs that Make Money in 2020

Blogging is an attractive activity because it can be a creative outlet for sharing your unique perspective with the world. Best of all, the opportunities are endless.

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Ghostwriting 101: Tips from Bloggers Who’ve Done It

As someone who has done it in the past, ghostwriting can certainly be a bit spooky at first.Wondering whether you’re doing your subjects and their ideas justice can run a chill down your spine. From my perspective, taking the fear out of ghostwriting comes down to knowing when to use your subject’s voice or your own.

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50 Lucrative Blog Niches & Finding One That Works for You

There’s a fairly obscure album by a guitarist named Duck Baker called There’s Something for Everyone in America. I don’t know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level.

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A Brief Timeline of the History of Blogging

Greetings, readers. Welcome to the HubSpot Marketing Blog.

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The Ultimate Online Editing and Proofreading Checklist for Writers

The writing process is a chance to let creativity fly and tell a story with your own words.

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