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Spotlight: Clare McDermott of Mantis Research on creating great survey-based content
Content marketers love a good survey. What better way to demonstrate authority and insight within an industry than with a fact-filled report full of stats and figures. And then there’s the earned media value when other articles and content creators quote and reference your findings, extending your brand’s authority to new audiences. Clare McDermott is a co-founder of Mantis Research, specialising in survey-based research for […]
Cloud busting: Are you the weak link in your team’s sync?
The massive shift to remote work this year has largely been made possible by public cloud apps and services like Google Drive and Dropbox. Imagine if all of the file sharing, collaboration and version control had to happen entirely within email? Actually, maybe don’t try to imagine that. This year is stressful enough. Many employees may be working almost exclusively within one such app, dictated […]
How Brands Are Using IGTV To Build Engagement & Community
It’s no secret that visual content scores big with today’s consumers. A 2018 HubSpot study revealed that 54 percent of the people they surveyed want to see more videos from brands they support. Since 65 percent of the world’s population are visual learners, that result should be no surprise. 1. What Is IGTV? In 2018, Instagram – the Internet’s go-to app for visual posts – […]
Taming Copy Workflows with Microsoft Word Templates
While there are various writing tools a writer can use, Microsoft Word remains the default for most people. Even when written in a different app, final copy often needs to be sent as a .doc or .docx file. Occasionally, a client or team might opt to work with Google Docs, but Word still reigns supreme. So, it baffles me how many people still don’t use […]
How Brands Are Using Instagram Reels: Your Essential Guide to Success
On August 5, 2020, Instagram announced a brand-new feature to its platform: Instagram Reels. Reels allows users to record and edit 3 to 30-second video clips with effects, audio, and other creative tools. Reels can be shared with followers on the Feed and with the global Instagram community via a new space in Explore. If the concept of Reels sounds familiar to you, you’re not […]
Finding the Right (Write) Tool for the Job: Must-Haves for Digital and Social Writers
Like most marketers, you’ve probably devoted time and research over the years to selecting the right set of digital tools for everything from social media scheduling to analytics, from content creation to customer management. But how much thought have you given to the tools you use for writing? After all, you may be regularly tasked with writing content of one type or other – from […]
Live Shopping Instagram: How to use Live Shopping on Instagram
Did you know that Instagram has become a powerful platform for e-commerce? And that you could now drive sales through Instagram Live as well? Well, it’s true (and incredible too!) And in this post, you’ll learn everything about Live Shopping on Instagram and how to make the most of it. So, let’s dive in. What is Instagram Live Shopping? The term, Live Shopping on Instagram, […]
Spotlight: Dr. Jay Spence on managing mental health in the workplace
In his previous career as a clinical psychologist, Dr. Jay Spence realised he was often treating patients for preventable mental health issues. Deciding prevention is always better than cure, Spence launched Uprise to make it easier for people to self-manage their mental health with app-based tools – with a particular focus on the workplace. As if the role of social media manager or community moderator […]
The Sound of Silence: Managing Interruptions in the Workplace
This year has seen entire CBDs sit empty, as office workers have had to work from home – many for the first time. This experience has caused a lot of people to think more deeply about what makes an ideal workspace – beyond having the right tech and a fast internet connection. Sure, not everyone’s home situation is the same. My wife and I weren’t […]
Google My Business: Why Should You Use It And How To Integrate It With Sked
When you’re looking for a product, service or answer to a question, your first thought is usually, “Let me Google this.” That’s why your presence on Google is important and where having a consistent Google My Business presence is essential. And with Sked’s new Google My Business feature, your Google My Business posts will be integrated with your other social media accounts and tools right […]