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Finding the Right (Write) Tool for the Job: Must-Haves for Digital and Social Writers
Like most marketers, you’ve probably devoted time and research over the years to selecting the right set of digital tools for everything from social media scheduling to analytics, from content creation to customer management. But how much thought have you given to the tools you use for writing? After all, you may be regularly tasked with writing content of one type or other – from […]
Live Shopping Instagram: How to use Live Shopping on Instagram
Did you know that Instagram has become a powerful platform for e-commerce? And that you could now drive sales through Instagram Live as well? Well, it’s true (and incredible too!) And in this post, you’ll learn everything about Live Shopping on Instagram and how to make the most of it. So, let’s dive in. What is Instagram Live Shopping? The term, Live Shopping on Instagram, […]
Spotlight: Dr. Jay Spence on managing mental health in the workplace
In his previous career as a clinical psychologist, Dr. Jay Spence realised he was often treating patients for preventable mental health issues. Deciding prevention is always better than cure, Spence launched Uprise to make it easier for people to self-manage their mental health with app-based tools – with a particular focus on the workplace. As if the role of social media manager or community moderator […]
The Sound of Silence: Managing Interruptions in the Workplace
This year has seen entire CBDs sit empty, as office workers have had to work from home – many for the first time. This experience has caused a lot of people to think more deeply about what makes an ideal workspace – beyond having the right tech and a fast internet connection. Sure, not everyone’s home situation is the same. My wife and I weren’t […]
Google My Business: Why Should You Use It And How To Integrate It With Sked
When you’re looking for a product, service or answer to a question, your first thought is usually, “Let me Google this.” That’s why your presence on Google is important and where having a consistent Google My Business presence is essential. And with Sked’s new Google My Business feature, your Google My Business posts will be integrated with your other social media accounts and tools right […]
Spotlight: Monina Wagner of Content Marketing Institute talks social media for events in 2020
Every year, the Content Marketing Institute runs two major conferences as well as a bunch of webinars and workshops. But, 2020 being what it is, both conferences have gone virtual – at least for the foreseeable future. Last month, CMI successfully ran its first virtual conference: ContentTECH. Next month, CMI will celebrate ten years of its flagship Content Marketing World conference with an even bigger […]
Community Education: Four Lessons for Better Forums and Groups
When I made my first tentative steps onto the internet, approximately **cough** years ago, like most people I was a very passive user. It seemed like a reasonably handy way to look up information related to my hobbies, usually wrapped in a garish Geocities website full of animated icons and inadvisable font choices. Useful, but not life changing. But then I stumbled onto the message […]
Fact or Fiction: The Battle for Truthiness in Social Media
In 2005, the American Dialect Society declared “truthiness” its word of the year – but not for its original, albeit archaic, usage of describing the habit of being truthful. Earlier that year, comedian and satirist Stephen Colbert gave truthiness a very modern and ironic spin when trying to come up with the right word for a sketch. He explained the word to his writers: “We’re […]
Do you really need a website to run a business or can you get by with just social media?
Back in 2014, entrepreneur and founder of Wired John Battelle published a popular and influential post on his blog in which he cautioned businesses against building too much of their brand’s “house” on social media or Google, even if that’s where all the people are. “If your intention is to build something permanent and lasting on that land, it’s generally a good idea to ‘own’ […]
Stuck on Repeat: Why automatic reposting is a bad idea
An often requested feature from Sked Social customers is the ability to automatically repetitively repost content. There’s one simple reason Sked won’t add this feature: it’s not good practice. What some marketers would love to do is to load up a batch of posts into their scheduler of choice and have the system repost content according to a pre-defined schedule or frequency. The same thing(s), over […]