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How to Implement Affordable AI in 3 Steps, According to the Marketing AI Institute Director

Artificial intelligence is continuing to make an impact on the business world. In fact, McKinsey predicts that up to $2.6 trillion in value will be unlocked by AI in marketing and sales alone. But, if you’re less tech-savvy, you might be intimidated by terms like “artificial intelligence,” “machine learning,” and “algorithms.” You probably also hear about these technologies and think to yourself, “My business definitely […]

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How AI Tools Dropped One Agency’s Reporting Time by 97%

As marketers in 2020, there’s one major thing that we have in common: We’re driven by data. Regardless of whether we’re copywriters, social media managers, videographers, or web designers, data is key to helping us determine which projects are successful, which strategies might require more of a budget, and which tactics we need to leave behind. But those who thrive on data also know its […]

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4 Marketing AI Predictions for 2020, According to Experts

According to Gartner, 80% of technology will be built on an AI foundation by 2021. As AI becomes more prominent across industries, it’s also impacting marketers in subtle ways that might not be obvious to them yet. While this technology was once described as “over-hyped,” marketers now use a handful of AI-powered tools in their day-to-day tasks. For example, AI tools help content strategists define […]

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