Will Apple Search Take Market Share Away From Google?

Since 2014 we have seen signs that Apple is testing the waters of building its own web crawler and search engine. Yes, this has been going on for more than six years. But now, Apple might be launching something in search, beyond Siri on iOS and Spotlight on MacOS, to the public. Everyone is buzzing about the Financial Times story named Apple develops alternative to […]


Can Apple Search Compete Against Google Search?

In 2015, Apple first revealed information about AppleBot, its search engine crawler. This was after about a year of SEOs noticing AppleBot in their logfiles. Then a few months ago, Apple updated its information around web search to list its web ranking factors. Jon Henshaw last week published a very comprehensive blog post on Apple’s behind the scenes efforts in launching a search engine to […]

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