I’m willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check.
In 2020, advertising on Amazon is undoubtedly one of the most effective options for getting your products or services in front of a large audience. In fact, 56% of consumers visit Amazon before any other site. I’m all too familiar with the power of Amazon. It’s now the first site I visit to shop for almost anything, ranging from vacuum cleaners to Mother’s Day gifts […]
Nowadays, Amazon is the largest retailer in the world. Additionally, in September 2019, over 150 million mobile users accessed the Amazon app, making it the most popular shopping app in the U.S. By comparison, Walmart was in second place with a mere 76 million users. However, if you work for a smaller ecommerce business, you’ve likely struggled against the Goliath that is Amazon. If your […]