Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019.
Time is one of the most valuable resources we have — that’s why efficiency is something so many people strive for. The good news is that there are a plethora of marketing tools available today with the power to help you boost productivity and streamline monotonous processes or tasks — ad management tools are among the many options.
Recently, I was scrolling online and I came across an ad for Narcos. While I can easily ignore most banner ads online, this one stood out. It included interesting videos and animation. This was a prime example of rich media ads. A rich media ad is an excellent, modern ad format for marketers to consider.
When I go to bed every night, I have to set about five alarms for the morning. I’m just the type of person that needs a lot of reminders to wake up on time. In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers.
What optimization strategies are you using to improve the performance of ads? If you’re like almost half of marketers, your answer probably includes ad placement and targeting.
We’ve all been experiencing recent lifestyle changes in 2020 — both personally and professionally. For marketers, the resulting shift in business landscape has required us to review our previous strategies and make adjustments that will allow our clients to continue thriving in the wake of unforeseen circumstances. The good news is that current challenges can translate into tremendous opportunity if we can find an effective […]
I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” advertisement of all time — which is why there are 18 in this post instead. […]
Oftentimes, turning an idea for an advertising campaign into reality isn’t exactly simple. Among other things, you must get buy-in from other teams, earn approval from leadership, negotiate your budget, and present a clear path for return on investment (ROI). The best way to clearly share your proposal (and its costs, stakeholders, the amount you expect to earn, etc.) is with a concrete and detailed […]
When you work at a small business with a limited budget, it’s not really possible to shell out $340,000 for a 30-second TV commercial or $10,000 for an email marketing campaign. It can be frustrating when your budget dictates how many people your business can reach. Surprisingly, there are a lot of free ways to supplement your paid advertising efforts. By incorporating free advertising tactics […]
When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what advertising looks like, it’s a little harder to nail down exactly what it means — and how to […]