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Why ABM Is Your Small Team’s Secret Weapon
We’re all too familiar with the dilemma most marketers face: higher expectations, and fewer resources.
How to Succeed in Account-Based Advertising
Right now, Account-based Marketing (ABM) is the hottest B2B ticket in town — with 87% of marketers stating that it delivers better ROI than other marketing activities.
How to Use Account Mapping to Build an Effective ABM Campaign
Account-based marketing (ABM) is transforming the B2B marketing and sales world because of its effectiveness in reaching high-value target accounts — but it’s a difficult strategy to manage.
Wasn’t ABM Supposed to Fix B2B Buying?
Before my kids woke up this morning, I had ordered groceries for the week, subscribed to a digital news channel I’ve been meaning to read more, and signed up for an online workout class (that I’m likely to skip). All from my phone, and all with just a few clicks. The purchase process for each was personal, quick, and easy — something I’ve come to […]
How to Automate Your Account-Based Marketing Strategy
In today’s day and age, marketing is all about personalization. It’s about reaching the right people in the right place at the right time. Account-based marketing (ABM) is no different and has been growing in popularity in recent years. In fact, 87% of account-based marketers say ABM initiatives outperform other marketing investments. Plus, one in five accounts targeted through ABM becomes considered a qualified sales […]
36 Account-Based Marketing Stats to Know in 2020
As marketers, we’ve become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn from our biggest prospects each day — we don’t always know tiny, but crucial, details about the brands or people we most want to sell […]
Account-Based Marketing vs. Inbound Marketing: What’s the Difference?
In a perfect world, B2B marketing begins with picking the right clients to market to and serving them the right message, every single time. Think about how much easier marketing is when you know exactly which companies to target — and not only who your target clients are, but what marketing messages would best resonate with them. That’s the dream, right? While we don’t live […]
15 of the Best Account-based Marketing Software for 2020
Are you in the market for your new account-based marketing software solution? If so, then you’ve come to the right place. Recall that account-based marketing is a marketing strategy that targets companies, rather than individual customers. Account-based marketing means catering your message to the top decision makers for target accounts with a blend of marketing of sales tactics. In this day and age, having software […]
The Ultimate Guide to Account-Based Marketing (ABM)
Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time working to market and sell to unqualified leads who aren’t the right fit for your business. Meaning, you could move straight into the phases of engaging and delighting your target accounts. Talk about efficiency, right? With account-based marketing, all of this is made possible. […]