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How to A/B Test Your Pinterest Ads: A Step-by-Step Guide

Pinterest is ideal for sharing visual content and discovering new ideas. Personally, I’m a huge fan of the platform and use it as a source of inspiration — I make Pinterest boards related to my interests (travel, style, etc.). 

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How to A/B Test CTAs Like HubSpot Experts

The call to action is a put up or shut up moment that can turn curiosity into a legitimate business opportunity. It’s the bridge between visitors and leads — a point of entry that allows you to capitalize on the web traffic you generate.

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The Ultimate Guide to Social Testing

As marketers, we know the importance of making data-driven decisions. The more data we know about our audience — from how many are being reached to how many engage with our content — the more we’re able to make effective marketing moves. Having the numbers to back up marketing strategy is almost as important as the strategy itself. If numbers aren’t your favorite thing to […]

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Bayesian A/B Testing: A More Calculated Approach to an A/B Test

What are some of the reasons you run an A/B test? When I think of the benefits of A/B testing, I think of one of the most popular and concrete ways to experiment with ad designs that are effective for target audiences. I think of how changing one simple element can be the deciding factor for customers, and that running a test will help me […]

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What is N testing? (In 100 Words or Less)

During summer, my favorite time of day was when the ice cream truck would drive on our street. Usually, I didn’t know what I wanted. If I had saved enough money, I’d order a push-up (am I dating myself, or is this still offered?), the rocket popsicle, and an ice cream sandwich. Little did I know, I was actually conducting an A/B/n test. I wanted […]

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Forms Testing: What It Is & How to Do It

The other day I decided that I wanted to buy some comfortable outfits to wear around the house. As I was online shopping, I started to fill out my shipping information in the online form. However, the form had a requirement that the “City” field could only be 20 characters long. Now, the city I live in is three words, and 22 characters typed out. […]

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Your Email Testing Playbook for 2020 (& the Tools You’ll Need)

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. Email marketers have known this for ages, but what drives me nuts is that they waste their time on tiny little tests — instead of tackling some of the bigger, more exciting tests that yield real […]

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How to Do A/B Testing: A Checklist You’ll Want to Bookmark

When marketers like us create landing pages, write email copy, or design call-to-action buttons, it can be tempting to use our intuition to predict what will make people click and convert. But basing marketing decisions off of a “feeling” can be pretty detrimental to results. Rather than relying on guesses or assumptions to make these decisions, you’re much better off running an A/B test — […]

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What Does A/B Testing Have to do with Machine Learning?

To some marketers, A/B tests are a no-brainer. After all, there’s nothing like knowing which marketing content is preferred with your target audience, before sending it out to the masses. Even though the test is a timeless marketing technique, it can be a little frustrating because of the uncertainty of it all. Thankfully, there’s an unlikely superhero to point to when we’re talking about the […]

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