This week in social media news: Facebook releases a tool in Ireland to share videos and photos to Google Photos, Twitter launches a Privacy Center as a resource for users to get information, Instagram is asking for date of birth for new accounts and adding message controls to better protect younger audiences and Facebook is suing a Chinese company for ad fraud and cloaking.
As the discussion about data portability continues, Facebook has released a tool that allows users to transfer their photos and videos to other platforms. Right now the tool will only allow you to share to Google Photos.
They are currently testing the feature in Ireland and plan to release it globally in the first half of 2020. They also say that there are plans for data portability with other platforms, but they are just starting with Google.
“We’ve kept privacy and security as top priorities, so all data transferred will be encrypted and people will be asked to enter their password before a transfer is initiated,” wrote Steve Satterfield, Director of Privacy and Public Policy.
This will be a helpful tool for social media marketers when it rolls out globally and to other sits. Especially those who use multiple platforms in their marketing efforts.
In a blog post, Twitter explained the Twitter Privacy Center as “the central place that hosts everything that’s part of our privacy and data protection work: related initiatives, announcements, new privacy products, and communication about security incidents.”
Basically, it’s a resource for users and partners to get information. The site discusses what data Twitter collects, how they use it and what control you have. You can read all of it here.
In an effort to better control children under 13 joining the social media platform, Instagram will be asking for date of birth when you sign up for an account.
Insta won’t be going back to ask for your bday if you already have an account. But what would prevent kids from lying about their birth year to create an account?
In the post, they also said they will be using the birthdays to “to create more tailored experiences, such as education around account controls and recommended privacy settings for young people.”
The post also mentioned adding a feature so that users can better control messaging. Users can choose to only allow messages, group invites and Story replies from people they follow.
Facebook has filed a lawsuit in California against a company, and the two individuals behind it, for ad fraud and cloaking.
ILikeAd Media International Company Ltd. and Chen Xiao Cong and Huang Tao are being held responsible for deceiving users into installing malware on their devices. After installation, they used the accounts “to run deceptive ads promoting items such as counterfeit goods and diet pills,” says Facebook.
They also said the company engaged in “cloaking.” This is when someone disguises the true URL in the ad by displaying one version to Facebook’s systems and a different URL to the users. Facebook says these are often sophisticated schemes, which is why they haven’t taken much legal action before.
In the Newsroom post, Facebook said “Creating real world consequences for those who deceive users and engage in cloaking schemes is important in maintaining the integrity of our platform.”
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