How to Choose the Perfect Instagram Profile Picture

Are you wondering how to choose the perfect Instagram profile picture? 

Looking for Instagram profile picture ideas? 

Your Instagram profile picture is one of the first things that someone notices when visiting your profile.

And needless to say, if you are managing a brand profile then, you absolutely can’t ignore that first impression of your account.

Luckily, from this guide, you’ll learn exactly how to choose the best Instagram profile picture. 

Why You Need a Good Instagram Profile Picture

There are three main reasons that you need a good Instagram profile picture:

  • Brand recognition, 
  • Credibility, and 
  • Story views. 

Let’s look at each of them in turn. 

#1. Brand Recognition

A good Instagram profile picture makes your brand easily recognizable.

While growing your account, your profile picture can help you build brand awareness. It can get your profile to stand out among the others. 

The more popular you become, the more important your profile picture will be.

That’s why you need to start early by uploading a profile picture of high quality that reflects your brand and what it represents.

Instagram profile picture example.


#2. Credibility

Think of all the big brands. Their logos guarantee instant recognition. 

But even if you are just getting started, a good Instagram profile picture can give you extra points of credibility. 

For one, the logo can help you build trust with prospective customers who will see you as a legitimate business.

#3. Story Views

You might have guessed brand recognition and credibility when thinking of the reasons you need a good profile picture.

Do you think of your Story views though?

Everyone loves looking at new Instagram Stories. But the profile picture helps us decide in just a second whether we’ll view someone’s Story or not.

Whether it’s a friend or a brand we love, the Instagram profile picture reminds us of our affiliation with them.

And if your Story shows up in the Discover section, your profile picture will determine whether you’ll get new Story viewers or not.

Example of an Instagram profile picture size.

Instagram Profile Picture Size – What are the Dimensions of Your Profile Picture?

What’s the right image size for your Instagram profile photo?

Your Instagram profile pic should be a perfect square, and at least 110 x 110 pixels big. Its aspect ratio should be 1:1.

However, it’s recommended you create a profile picture file of the size of 180 x 180 pixels.

This can help your picture look good even on desktops.

You can find out more about Instagram’s image sizes here.

Updating Your Instagram Profile Picture

If you are ready to change your Instagram profile picture, here’s how to do it in just a few steps.

  1. Go to your profile and click Edit Profile
  2. Click Change Profile Photo
  3. Find the picture that you want to use and tap to change the profile picture.
  4. Click Done (iOS), Next (Android), or Save (mobile browser)

You can also change your profile picture in a similar way through the Desktop.

Instagram profile picture example 2.


How to Choose the Perfect Instagram Profile Picture

Are you wondering what makes the perfect Instagram profile picture? Or how can you create the best profile picture for your account?

Here are seven tips that can help you stand out.

#1. Align the Profile Picture with Your Profile’s Aesthetic

Instagram is all about being visual. You want to make sure that your profile picture aligns with your overall Instagram account’s aesthetic. The use of colors, the focus or even the themes should have a balance.

In other words, your profile picture should still make sense based on your grid. 

Think about how someone comes across one of your posts. When they notice your profile picture, is it still aligned with your types of posts or the colors that you are using for your brand?

See how Lancome includes the logo and uses colors that match their content? Their profile picture blends nicely with the rest of the page, creating a seamless experience for the visitor. 

Instagram profile showing the Instagram profile picture.

#2. Be On Brand

As simple as it sounds, not all Instagram profile pictures stick to the account’s brand. 

But if there is one thing that someone remembers about your brand, what will it be?

Look at big brands like Nike, Adidas, or Chanel. Their logo is their brand.

Of course, you don’t need to be as popular as them to build your brand based on your profile picture. But to do so, you need to make it consistent with your overall branding.

Instagram profile picture featuring a brand logo.

#3. Put Your Logo or Face at the Center 

Whether it’s your logo or your face in your profile picture, it should be in the center of the cover photo.

It’s the main focus of your account and you don’t want to hide it. It’s not about being artistic when uploading a profile picture. 

All you want is to get people to recognize you and that’s what matters.

Another example of a brand using their logo in the Instagram profile picture.

#4. Aim for Simplicity

There is no need to upload a ‘busy’ photo that ends up being distracting. Minimalism works best and it keeps the focus on where you want it to be.

Simplicity is perfect for your brand as it makes it easier for everyone to remember who you are and possibly what you do.

#5. Use a high-Quality Version of the File

Your photo should look professional and be of high quality. It shouldn’t be blurry or pixelated.

So, don’t just take a screenshot of your logo to upload it. Use the original photo or graphic file to ensure that it maintains its quality.

#6. Pick Colors that Stand Out

Do you use a dedicated color that is associated with your brand? Then this is the one that should be part of your profile picture.

If not, use a color that can make your photo more appealing and standing out on a page. 

I know that it sounds like a simple rule, however, I’m always amazed at how many brands and Instagram users skip this advice. 

Instagram profile picture example.

Closing Thoughts

Your Instagram profile picture is very important. It’s one of the first things that someone notices in your profile.

So, your profile picture should be of good quality while perfectly representing your brand.

When was the last time you reviewed your profile picture then?

If you haven’t done so since you created the profile, have a look at it.

Use tips I’ve shared and also the examples from other brands showing how their logos stand out.

Keep in mind, you don’t need to change your profile picture every month or so to maintain your consistency.

Your followers should be able to recognize your brand’s profile picture, so make sure you only change it when necessary.


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