featured-image

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies

Marketers at enterprise companies say they plan to shift budget away from in-person conferences and spend more on virtual events because of the COVID-19 pandemic, according to recent research from NewsCred and Sirkin Research.

The report was based on data from a survey conducted in April 2020 among 100 marketers who work for enterprise-level companies (80% of them with $1 billion or more in annual revenue).

The top areas marketers expect to decrease investment in because of the COVID-19 pandemic are in-person events/conferences (88% say so), direct mail/outreach (34%), digital advertising (27%), and premium content (19%).

Areas of Increased Investment

The top areas marketers plan to shift budget toward are virtual events (78% say so), Web content (72%), webinars (67%), social media (66%), blog content (57%), and video production (50%).

 

 About the research: The report was based on data from a survey conducted in April 2020 among 100 marketers who work for enterprise-level companies (80% of them with $1 billion or more in annual revenue).

Source

Post Your Comment

Your email address will not be published. Required fields are marked *

Copyright © 2020 Maxxhost.net. All rights reserved.
<!--Start of Tawk.to Script--> <script type="text/javascript"> var Tawk_API=Tawk_API||{}, Tawk_LoadStart=new Date(); (function(){ var s1=document.createElement("script"),s0=document.getElementsByTagName("script")[0]; s1.async=true; s1.src='https://embed.tawk.to/5e4c036e298c395d1ce88e95/default'; s1.charset='UTF-8'; s1.setAttribute('crossorigin','*'); s0.parentNode.insertBefore(s1,s0); })(); </script> <!--End of Tawk.to Script-->
Register your Domain