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How COVID-19 Is Impacting Marketers’ Branding Strategies

Fully 94% of marketers say the COVID-19 pandemic has had an impact on their brand marketing and content marketing strategies, according to recent research from Bynder.

The report was based on data from a survey conducted between April 10 and April 24, 2020, among 301 marketing professionals who work in a wide variety of industries.

Some 45% of marketers say COVID-19 has a moderate impact on their brand and content strategies, 31% say the pandemic has had a strong impact, 18% say it has had an extreme impact, and 6% say it has had no impact.

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