Google is once again testing how-to schema rich results on the desktop search results again. Brian Freiesleben first noticed this a couple of days ago. Google first tested this for a couple weeks back in late May and then discontinued the test.
Brian posted this screen shot on Twitter:
Brodie Clark also noticed it after and posted a screen shot of his own on Twitter:
He also shared that traffic on this is showing up in Search Console:
A reminder about the filtering we have within GSC to see this type of test. Looking at How-To rich results and desktop only, we can see the date ranges testing matches up to. This was originally a worldwide test on specific dates, so likely the same this time round. pic.twitter.com/S3cPutaHL0
— Brodie Clark (@brodieseo) October 14, 2020
Glenn Gabe also spotted the traffic starting on October 12th:
Good catch by Brian. I see that test starting late Monday 10/12 and kicking in stronger on Tuesday. This follows desktop how-to tests in May and June. https://t.co/DHASSoRypH pic.twitter.com/iLDBADhACK
— Glenn Gabe (@glenngabe) October 15, 2020
They’re back, baby!
Forum discussion at Twitter.