This comes as no surprise, Google has been testing it for a while after the EU has required them to do something for anti-competitive reasons. Now Google is showing other search providers for local results. They did this for other verticals as well in the past, at least testing, but now this is live.
A bunch of European folks notified me of this on Friday, so we wrote a story on this at Search Engine Land but in case you missed it, I am sharing it here as well.
You can even try it if you are not in Europe. Just change your location in search settings to the UK or something and do a search for local results. Google will give you a box at the top to not use Google Maps but rather use a service like Yell or others. Here is a screen shot that I took myself:
Here are some of the screen grabs shared with me:
@rustybrick do you know anything about this “find results on” field? It shows results from directory sites. First seen today for Belgium and Greece. Some SEOs from Spain & France say this is available for some months now. Do you think it can be related to the EU antitrust fine? pic.twitter.com/Zk1jwAbahC
— Michalis Logothetis (@Michalis_log) February 21, 2020
Hey @rustybrick – Is this new? The ‘find results on’ and it shows another site with results within it?
Perhaps I missed it before if it isn’t. pic.twitter.com/G8tCjAeDpk
— Dawn Anderson (@dawnieando) February 23, 2020
— Tim Capper (@GuideTwit) February 20, 2020
Looks like Google have fallen in love with the directories. First organic result above local pack directs you straight to the directory location page. pic.twitter.com/ZVnRxl8zqh
— Andrew Åkesson (@andrewakesson) February 21, 2020
This is the new norm in EU for Google search results.
Forum discussion at Twitter.