Free Webinar | April 27: The Power of Personalized Ads

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Personalized ads are the superpower that help compete and grow on their terms. Their shot at success and growth is integrally tied to their ability to reach their customers and potential customers in a way that’s easy and affordable. Join us for an opportunity to hear from a panel of SMB owners that share their journey and successes with through the pandemic.

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Key takeaways:

  • Learn about the current state of small businesses around the world and how their owners are dealing with the effects of COVID-19
  • Hear from other owners and learn about the value of personalized ads and how you can leverage them to grow your business

Register Now

Moderated by Kaitlyn Wilkins, Vice President, Global at . Kaitlyn Wilkins is the Vice President of Small Business Sales at Facebook. She and her team help millions of small business advertisers around the world connect with their customers and grow through personalized on Facebook, , and Messenger.

Prior to joining Facebook in 2016, Kaitlyn worked for and Ogilvy & Mather in London. With Burberry, she first led the British fashion house’s global group, and subsequently the Brand & Product Marketing team which oversaw all of Burberry’s integrated marketing efforts. While at Ogilvy & Mather, Kaitlyn helped grow their social media team from 10 people to a worldwide group of 500+ across all Ogilvy operating companies, and rolled out and led Social@Ogilvy in Europe, Middle East and Africa.

Kaitlyn started her career in in the early 2000’s, helping embrace emerging platforms of the day such as message boards, blogs, Friendster and .

Kaitlyn graduated Wellesley College with a BA in International Relations and “hails” from Ann Arbor, Michigan.

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