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Personalized ads are the superpower that help small businesses compete and grow on their terms. Their shot at success and growth is integrally tied to their ability to reach their customers and potential customers in a way that’s easy and affordable. Join us for an opportunity to hear from a panel of SMB owners that share their journey and successes with digital tools through the pandemic.
Learn about the current state of small businesses around the world and how their owners are dealing with the effects of COVID-19
Hear from other business owners and learn about the value of personalized ads and how you can leverage them to grow your business
Moderated by Kaitlyn Wilkins, Vice President, Global Small BusinessSales at Facebook. Kaitlyn Wilkins is the Vice President of Small Business Sales at Facebook. She and her team help millions of small business advertisers around the world connect with their customers and grow through personalized advertising on Facebook, Instagram, WhatsApp and Messenger.
Prior to joining Facebook in 2016, Kaitlyn worked for Burberry and Ogilvy & Mather in London. With Burberry, she first led the British fashion house’s global social media marketing group, and subsequently the Brand & Product Marketing team which oversaw all of Burberry’s integrated marketing efforts. While at Ogilvy & Mather, Kaitlyn helped grow their social media team from 10 people to a worldwide group of 500+ across all Ogilvy operating companies, and rolled out and led Social@Ogilvy in Europe, Middle East and Africa.
Kaitlyn started her career in digital marketing in the early 2000’s, helping major brands embrace emerging platforms of the day such as message boards, blogs, Friendster and MySpace.
Kaitlyn graduated Wellesley College with a BA in International Relations and “hails” from Ann Arbor, Michigan.