Daily Search Forum Recap: November 12, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

• Here Is How Google May Use Machine Learning During Crawling
  Martin Splitt from Google said Google may be using machine learning in crawling in production right now, or it might be just an experiment, but here is how it does use machine learning for crawling in search. I should note, as far as he is aware, machine learning is not used for rendering in Google Search.
• How Google Passage Indexing Might Look In The Search Results
  Glenn Gabe submitted a question to Google’s John Mueller asking him how will Google roll out the passage indexing – what will it look like when it rolls out. In short, John said he doesn’t really know but based on his experience, Google will experiment a lot with different ways of showing this – so expect experiments.
• Google Webmaster Central Now Known As Google Search Central
  First it was known as Google Sitemaps, then Google Webmaster Central and now it is Google Search Central. Why? Well, the team and tools are not just focused on webmasters – the same reason Google Webmaster Tools changed its name to Google Search Console.
• Google Hotel Health & Safety Data Now Fully Live
  We saw it coming for a couple months now and we even saw it start rolling out a few weeks ago. But now, Google announced that in Google Travel hotel results, the health and safety data is now available for searchers. And yes, this time I can replicate it.
• Google My Business Reviews Publishing Delayed
  Looks like reviews being added to Google Maps business listings are being delayed for some reason. There are numerous complaints about this both in the Local Search Forums and the Google My Business Help Forums.
• The New GoogleBot Mascot: A Spider
  GoogleBot has a new mascot, a spider. The spider does not have an official name, yet but it was announced yesterday on the Google blog. Google said “Our Googlebot mascot is also getting an upgrade.”

Other Great Search Forum Threads:

• Core SERP Vitals – Chrome Extension. Show the Core Web Vitals data from the Chrome User Experience Report in your Google Search Results. https://t.co/3PX7vtTO4c, Chris Johnson on Twitter
• When the computer fan regularly goes off when you have a site’s page open, that’s not a great sign. (And for some sites, it’s not even the ads…), John Mueller on Twitter
• Yeah. If it’s important to you, don’t be shy about telling people (or search engines) with a link from your homepage., John Mueller on Twitter
• Client Says SEO Should Be Paid By Commission Only, Local Search Forum
• It depends on a lot of factors. That said, as with any business, if you’re starting out, it’s good to get the word out on your side too. Don’t just wait and see if anyone, including search engines, randomly, John Mueller on Twitter

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Search Features

Other Search

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