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Daily Search Forum Recap: November 10, 2020

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Search Engine Roundtable Stories:

  • Advertiser: Google Smart Shopping Campaigns Can Report Fake Revenues
    Kirk Williams posted a warning that if you are using the new customer acquisition goals in Google Smart Shopping Campaigns, Google might show you revenue that is not real. The issue is that you set how much is the value of a new customer, and Google will add that value on top of any real revenue you get from the ad click.
  • Google Responds To Exact Match Domain Not Ranking For Christmas Trees
    Got to say, this is an unusual response from Google’s John Mueller. In short, someone with an exact match domain asked John why his site is not ranking for its brand name. The web site domain has Christmas Trees in it and the search query he shared a screen shot of showed product listing ads and other ads but not his web site ranking (note, it did not show organic results).
  • Google: XML Sitemaps Are A Minimal Baseline For Any Serious Website
    Google’s John Mueller said on Twitter that having an XML Sitemap file is “a minimal baseline for any serious website.” Basically, all serious websites should have an XML sitemap file part of it or it is not a serious website.
  • Bing Does Not Know Its Ranking Signal Weights – Machines Learning Deals With It
    Izzi Smith and Marcus Tandler in their 302 of a Kind weekly SEO video chat interviewed Microsoft’s Fabrice Canel. In that interview Fabrice Canel explained that he and no one really knows the individual weights of the ranking signals used at Bing because they are all handled by machine learning.
  • Video On Google Search Quality Evaluators/Raters
    Google has released a short video on how Search Quality Evaluators help Google make Google Search better. I assume this is part of Google trying to debunk some myths and get the word out that these Search Quality Evaluators do not manually impact the search results, at least not directly.
  • Google Spoke Chairs
    Here is a recent photo I found on Instagram from the main Google office, aka the GooglePlex. It is of a Google colored chair, I think it is called a spoke chair, I can be wrong.

Other Great Search Forum Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

Source

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