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Effective Link-Building for B2B Marketers

Growing your backlink profile is an indispensable part of your B2B marketing efforts. But if you’re new to link-building, it can seem daunting at first. Don’t worry, though. In this article, you’ll learn how to build the kind of links that get results. What is link-building? Link-building refers to actively trying to increase your site’s number of backlinks—links from another website to yours. Link-building is […]

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The State of In-House Programmatic Advertising [Infographic]

Oh, boy. The dreaded sign up form. Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free! Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house…delivered right to […]

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Why Employees Don’t Focus on the Customer Experience

Executives say poor integration across teams is the biggest reason employees don’t engage in the customer experience, according to recent research from Harvard Business Review Analytic Services and Gongos. The report was based on data from a survey conducted in August 2020 among 434 Harvard Business Review readers. In their analysis, the researchers broke out responses from “customer-committed companies” (those that self-report as having a […]

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How to Grow Your Professional Network in the Digital-Only Era

Now that face-to-face meetings, physical events, and conferences have been placed on hold because of the COVID-19 pandemic, there are far fewer in-person opportunities to meet others and grow your professional network. Of course, technology—videoconferencing, in particular—has allowed marketers to stay in touch with colleagues and clients without having to physically meet. But there is no doubt that digital delays and distortions dampen our ability […]

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10 of the Best Tools for Market Research

Market research is essential, whether you’re about to start a business or launch a new product, feature, or location. You have to ascertain that the opportunity for your idea or product exists, that you have a unique selling point, and that there is a demand for it. That seems obvious, but market research is often neglected by those who have a vision and want to […]

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Better and More-Personalized Customer Experiences: Four Things Marketers Should Know and Do

As a marketer, your most coveted possession is your marketable database. Marketers today are data-hungry, and that’s no secret. The more information you have about your customers, the better you can deliver content that will drive conversions and revenue. Brand loyalty is marketing’s sweet spot. Targeting current customers with personalized cross-sell or upsell messaging, using specific segments, is a must. But many marketers see global […]

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Do Most B2B Marketers Gate Content?

Oh, boy. The dreaded sign up form. Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free! Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house…delivered right to […]

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Five Ways to Incorporate LinkedIn Stories Into Your Marketing [Infographic]

Oh, boy. The dreaded sign up form. Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free! Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house…delivered right to […]

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Email Mythbusters: You Can’t Remove ALL Spam Traps From a List

There are more than a few myths floating around the industry about seemingly magical quick fixes for removing spam traps from your subscriber list. It would be great if you could. Unfortunately, though, those claims are not true. To understand why, let’s dive into what a spam trap is, the purpose of those pesky email addresses, and how you can avoid them in the future. […]

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Five Tips for Enhancing the B2B Customer Experience to Generate More Sales

You might think that having the lowest prices or the most unique product is the key to success when competing in the B2B marketplace. But another important factor—customer experience—cannot be ignored. Even if you have the cheapest options or you offer an in-demand item, a bad experience can put off customers and send them to your competitors. By moving to a customer-centric approach, you can […]

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