For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram’s 1 billion-plus user base follows a Business page on the platform. But, while Instagram has been a great place for brands to engage target audiences, […]
Most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow. Instagram is different — you can only look at one post at a time. And while Instagram’s simple, clean interface makes to easy to focus on users’ beautiful photography and interesting videos, it also leaves something to be desired: the ability to easily […]
It’s no surprise you want to become a paid Instagram influencer — heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post.
Have you noticed how more and more Instagram accounts use different fonts on their bio and posts? Are you wondering how they do it, and how you could change fonts on Instagram too? In this article, we’ll show you how fonts work on Instagram and what options you have if you want to change them on your Instagram bio, posts, or profile. But let’s get […]
Content marketers love a good survey. What better way to demonstrate authority and insight within an industry than with a fact-filled report full of stats and figures. And then there’s the earned media value when other articles and content creators quote and reference your findings, extending your brand’s authority to new audiences. Clare McDermott is a co-founder of Mantis Research, specialising in survey-based research for […]
The massive shift to remote work this year has largely been made possible by public cloud apps and services like Google Drive and Dropbox. Imagine if all of the file sharing, collaboration and version control had to happen entirely within email? Actually, maybe don’t try to imagine that. This year is stressful enough. Many employees may be working almost exclusively within one such app, dictated […]
It’s no secret that visual content scores big with today’s consumers. A 2018 HubSpot study revealed that 54 percent of the people they surveyed want to see more videos from brands they support. Since 65 percent of the world’s population are visual learners, that result should be no surprise. 1. What Is IGTV? In 2018, Instagram – the Internet’s go-to app for visual posts – […]
With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.
Are you looking to sell your products on Instagram? Have you heard of Instagram Checkout and wonder whether you could use it for your business? Well, we’ve got you covered. In this article, you’ll find everything you need to know about Instagram Checkout. We’ll also show you how to use it to promote your brand and start providing an online shopping experience to your audience. […]
While there are various writing tools a writer can use, Microsoft Word remains the default for most people. Even when written in a different app, final copy often needs to be sent as a .doc or .docx file. Occasionally, a client or team might opt to work with Google Docs, but Word still reigns supreme. So, it baffles me how many people still don’t use […]