Instagram Marketing
News from Instagram Marketing
Instagram is Taking on BeReal: Do Marketers Need to Care?
Remember a few years ago when Instagram launched a Snapchat-like feature to its app? More recently, the brand announced that it will shift to a video-first approach, presumably to compete against short-form video platform TikTok.
20+ Fun and Engaging Instagram Story Ideas for 2022
Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained.
How Three New Instagram Shopping Tools Could Help Marketers Boost Sales
For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram’s 1 billion-plus user base follows a Business page on the platform. But, while Instagram has been a great place for brands to engage target audiences, […]
How to Repost on Instagram: 4 Ways to Reshare Content From Other Users
Most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow. Instagram is different — you can only look at one post at a time. And while Instagram’s simple, clean interface makes to easy to focus on users’ beautiful photography and interesting videos, it also leaves something to be desired: the ability to easily […]
How to Get Sponsored on Instagram (Even if You Currently Have 0 Followers)
It’s no surprise you want to become a paid Instagram influencer — heck, the average price for a sponsored Instagram post is $300, and if you become more successful, like yogi Rachel Brathen, you could be making $25,000 per post.
How to Change Fonts on Instagram – Everything You Need to Know
Have you noticed how more and more Instagram accounts use different fonts on their bio and posts? Are you wondering how they do it, and how you could change fonts on Instagram too? In this article, we’ll show you how fonts work on Instagram and what options you have if you want to change them on your Instagram bio, posts, or profile. But let’s get […]
Spotlight: Clare McDermott of Mantis Research on creating great survey-based content
Content marketers love a good survey. What better way to demonstrate authority and insight within an industry than with a fact-filled report full of stats and figures. And then there’s the earned media value when other articles and content creators quote and reference your findings, extending your brand’s authority to new audiences. Clare McDermott is a co-founder of Mantis Research, specialising in survey-based research for […]
Cloud busting: Are you the weak link in your team’s sync?
The massive shift to remote work this year has largely been made possible by public cloud apps and services like Google Drive and Dropbox. Imagine if all of the file sharing, collaboration and version control had to happen entirely within email? Actually, maybe don’t try to imagine that. This year is stressful enough. Many employees may be working almost exclusively within one such app, dictated […]
How Brands Are Using IGTV To Build Engagement & Community
It’s no secret that visual content scores big with today’s consumers. A 2018 HubSpot study revealed that 54 percent of the people they surveyed want to see more videos from brands they support. Since 65 percent of the world’s population are visual learners, that result should be no surprise. 1. What Is IGTV? In 2018, Instagram – the Internet’s go-to app for visual posts – […]
How to Post on Instagram: A Step-by-Step Guide
With over 1 billion active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.