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How Three New Instagram Shopping Tools Could Help Marketers Boost Sales

For years, millions of brands have flocked to Instagram to spread awareness to millennials, Gen Z, and members of other generations on the app. And, at this point, Instagram marketing has proven to be a smart tactic. Currently, 90% of Instagram’s 1 billion-plus user base follows a Business page on the platform. But, while Instagram has been a great place for brands to engage target audiences, […]

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How to Grow Brand Awareness on Snapchat, According to Snapchat’s Product Marketing Manager

Snapchat has undoubtedly become a powerful advertising tool for marketers aiming to reach millennials and Gen Z — and for good reason.

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How to Write About Your Professional Background

A great way to share more about your background is to have a prepared document, like a professional bio.

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9 Social Media Trends Marketers Should Watch in 2021 [Data + Expert Tips]

As we near the end of 2020, one thing is certain: We’ve spent a lot of time on social media this year.

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How to Make Money on YouTube, According to 3 People Who Do

Every day, over one billion YouTube videos are watched around the world.

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6 Ways to Support Black-Owned Businesses During the Holidays

2020 has presented unprecedented challenges for businesses. COVID-19 has forced most to pivot their strategies online and adapt to a growing digital landscape. While some have been able to stay afloat, others haven’t been as successful and many have had to close their doors permanently as a result.

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The Comprehensive Guide to Impression Shares

Online advertising is booming.

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75 Stop Words That Are Common in SEO & When You Should Use Them

From blog titles to URL slugs, you might not realize how frequently you use SEO stop words. But, to be fair, if Google doesn’t pay much attention to them, why should you?

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How COVID-19 Could Shift Holiday Shopping Behaviors This Year [New Data]

In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVID-19 pandemic.

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What Are Website Traffic Exchange Sites? (And Why You Shouldn’t Use Them)

Traffic matters. The more traffic your website generates, the greater your chances of capturing visitor interest, encouraging user action and generating sales.

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