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7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

It’s no secret that people who live in startup-filled cities have seen some of the wildest brand names.

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B2C Marketing Automation and 5 Top Software Tools to Power It

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff.

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35 Office Costume Ideas for Marketing Nerds & Tech Geeks

Halloween is a fun holiday, and it doesn’t get the attention it deserves. It doesn’t have recognizable songs or vacation days associated with it, and it falls on a busy time of year for most people in the workforce. But that doesn’t mean you should skip the festivities at your office Halloween celebration. How many days of the year are you encouraged to dress up […]

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The Ultimate Guide to Amazon Advertising

I’m willing to bet, whenever you have marketing strategy discussions with your team, you typically discuss the same three or four social platforms — Facebook? Check. Instagram? Check. Pinterest? Check.

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50 Lucrative Blog Niches & Finding One That Works for You

There’s a fairly obscure album by a guitarist named Duck Baker called There’s Something for Everyone in America. I don’t know a ton about it apart from the fact that it came out in 1975 and that its cover art is absolutely next-level.

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How to Post to Instagram From Your Computer [6 Easy Steps]

I’ll admit it: this post is incredibly timely for me.

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The Ultimate Guide to Integrations and Why Your Business Needs Them

Have you ever found yourself working on a project in which you had to toggle between different software and applications? Perhaps you had to plug data from one system into another or rewrite the same content over and over again to ensure it was in multiple locations. Although few people have the time or patience for this type of tedious work, it’s common and often […]

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The Ultimate Guide to Platforms and How They Can Benefit Your Business

Once upon a time, the typical business tool belt was sprinkled with digital tools: email marketing software here, website CMS there, and perhaps software for accounting and tracking sales.

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What Is a Landing Page? All Your Questions, Answered

If you could do one thing to dramatically improve your marketing ROI today, would it be to use landing pages on your website?

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The Ultimate Guide to SEM (Search Engine Marketing)

Search Engine Marketing, or SEM, is one of the most effective ways to grow your business and reach new customers.

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