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Using This Color in Your Facebook Ads Could Increase Your Click-Through Rate

Opinions expressed by Entrepreneur contributors are their own. If you advertise on Facebook, you might sense that the marketplace is becoming more crowded, prospective buyers are warier of offers, and it’s generally more difficult to get people to pay attention. This is for good reason. I remember when I first started advertising on Facebook in the mid-2010s. I paid between $2 and $5 per lead. […]

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Engage Your Facebook Leads Automatically with LeadSync

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. When you’re running a small business, you need to capitalize on as many leads as possible. There are many ways to generate leads — but it’s one thing […]

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It Pays to Be Mistrustful. Here’s Why.

Opinions expressed by Entrepreneur contributors are their own. Facebook ads are dead. This was news to me since I was running (and still do run) a successful digital marketing agency that generates millions of dollars in revenue for our clients. Much of that revenue flows from — you guessed it — Facebook ads. But there I was at a networking event, losing a prospective client […]

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Navigating Meta’s Mixed Messages

Opinions expressed by Entrepreneur contributors are their own. March was a big month for Facebook and Instagram advertisers. Per a statement via CEO, Mark Zuckerberg‘s, media mouthpieces: “We’re removing some Detailed Targeting options because they are either not widely used, they may be redundant with others or too granular, or because they relate to topics people may perceive as sensitive, such as targeting options referencing […]

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Free On-Demand Webinar: How to Run Facebook Ads on a Budget

The best way to rapidly grow an online audience and keep your brand top of mind is through paid advertising. But when you are on a tight marketing budget and you don’t have a lot of room for experimenting with Facebook Ads to make them work, you need a plan for making the most efficient use of your marketing dollars.  Join us for this live […]

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If Your Business Relies Heavily on Facebook, You’ll Want to Keep an Eye on This

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Europe, an international franchise of Entrepreneur Media. If your business relies heavily on marketing or sales through Facebook or Instagram, you might want to start diversifying your marketing channels. SOPA Images | Getty Images Meta, which owns Facebook, Instagram, and WhatsApp, said recently that it could shut down the two popular social media sites […]

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Become a Better Facebook Marketer with This Bundle

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Facebook has grown from a plucky social media startup to an everyday presence. Today, it has more than 2.74 billion active monthly users and reaches 59 percent of the […]

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Dear Corporations, Delete Your Facebook Page

Opinions expressed by Entrepreneur contributors are their own. Let’s start with a quick pop quiz: Does your brand’s Facebook page routinely roll out posts that generate next-to-no engagement? Do you sometimes question whether your target audience is seeing your Facebook posts at all? Do posts on other social platforms perform considerably better than the identical ones on FB? If you answered yes to any of […]

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How I Grew My Facebook Group to 4,000 Members in a Year (and You Can Too)

Opinions expressed by Entrepreneur contributors are their own. Facebook groups are some of the most beautiful communities. Nearly 1.5 billion people are using them every month. They’re also a great space to build brand awareness, share exclusive offers and events, and create lasting relationships with your audience. The best part is how simple they are to grow and monetize. A few housekeeping items before we discuss the growth […]

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Free Webinar | June 17: Supporting Black-Owned Businesses

Opinions expressed by Entrepreneur contributors are their own. While the coronavirus pandemic has impacted all small businesses, it hasn’t affected everyone equally. Research from the State of Small Business Report reveals that Black-owned small businesses have faced higher closure rates, and lower sales than non-minority businesses.  Getty Images In this panel, small business owners will join Irene Walker & Flavia Cuervo from Facebook Elevate to […]

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