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6 Best WordPress Landing Page Plugins Compared + Recommendations (2020)

Searching for the best WordPress landing page plugin to help you build some high-converting pages? The days of needing to hire a designer/developer for every landing page are gone. Now, you can build your own landing pages using simple visual, drag-and-drop builders. But what’s the best WordPress landing page plugin for your specific situation? That’s what I’ll try to help you figure out in this […]

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Is Email Marketing Dead? No, But These Practices Are

99% of people check their email every day. With a statistic like that, it’s not hard to see why email marketing is a go-to for marketing campaigns. What’s confusing, though, is that sometimes, email marketing ROI can look a little bleak. An un-successful email campaign in a world where opening emails is such a big part of people’s lives can be confusing, and brings up […]

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These 9 Brands Take Personalized Marketing to a New Level

When I sit down to write an article, I have a pretty standard routine. I outline the story in our Content Optimization System (COS), copy and paste it into a Google doc, find a good photo to accompany it, do research, write, proofread, and carry it back over to our COS. It’s a weird series of steps that doesn’t necessarily work for everyone, but it […]

Google My Business: FAQ for Multiple Businesses at the Same Address

How should I get listed in Google My Business if I’ve got multiple businesses at the same address? How many listings am I eligible for if I’m legitimately running more than one business at my location? What determines eligibility, and what penalties might I incur if I make a mistake? How should I name my businesses at the same address? The FAQs surrounding this single, […]

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What is WordPress? – A Beginner’s Guide

WordPress is an application that allows you to easily build websites and publish content online. It was launched back in 2003 and has since grown to become the most popular website building platform in the world. The software is released under the GNU Public License, which means it is free to download and free to use. What attracts people to WordPress is its versatility. It […]

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5 Ways to Increase Your Market Share

In 2007, Apple introduced the iPhone. The cell phone boasted a full touch screen, a slew of personalization options, and internet capabilities. These features were rare in the phone market before the iPhone, and having them all on one device was especially enticing. Because of these innovative features, Apple built a reputation and loyal fan base in the first year of the iPhone’s release, earning […]

How to Get Your Web Developer on Board with SEO [Bonus PDF] – Whiteboard Friday

You’ve figured out what’s wrong, and you’ve delivered a laundry list of demands to your web dev team: re-index these pages, fix this duplicate content, redirect these URLs… but how often are those fixes prioritized, and how much time do you invest in pushing to get them there? Cultivating a positive, productive relationship with your web developers is one of the smartest (and most empathetic) […]

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Be Mine: A Brief History of Valentine’s Day Marketing

When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of it. We were never taught that Valentine’s Day actually originated […]

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3 Strategies to Revive And Grow Your Facebook Business Page

Business pages are still valuable, but the way to leverage them has changed. February 13, 2020 5 min read Opinions expressed by Entrepreneur contributors are their own. Long gone are the glory days in which posting to your Facebook business page would mean reaching the majority of your followers. Even as Facebook creeps closer to the 2.5-billion user mark, business-page posts are notorious for low […]

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