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How to Use Social Media to Get Millennials to Buy From You
By following these tips, you’ll be sure to create a digital presence that captivates millennial consumers. December 6, 2018 6 min read Opinions expressed by Entrepreneur contributors are their own. Ecommerce sales in the United States are projected to surpass $504 billion by the end of this year — and millennials are historically a driving force in the ever-increasing growth of online shopping. Related: 10 […]
The Advantages YouTube Ads Have Over Facebook Ads
Marketer John Crestani shares some of his favorite tactics for getting the word out on his products. December 6, 2018 2 min read Opinions expressed by Entrepreneur contributors are their own. When considering the difference between using ads on Facebook versus on YouTube, it can be helpful to know what the benefits are of each right now. Entrepreneur Network partner Eric Siu sits down with John Crestani of Welearn […]
Eliminating the (Facebook) Status Quo: Why Marketers Need to Take Control Back From Social Networks
Putting all of your marketing eggs in the social media basket is a dangerous game. November 28, 2018 4 min read Opinions expressed by Entrepreneur contributors are their own. Fake news. Algorithm changes. Election interference. Cambridge Analytica. GDPR. While some people may have believed that Facebook was infallible, it’s undeniable that the social giant’s reputation has taken quite a beating in the past two years. […]
My Company Is Leaving Facebook. And So Can Yours.
Facebook goes against our moral code as a company, and the clicks we get rarely result in conversions. November 12, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. We believe Facebook is bad for us — not just from a practical perspective, but from a moral one. We can no longer, with good conscience, participate on a platform whose ethics are […]