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Upgrade Your Facebook Marketing Efforts With This Course

Get ahead of the competition with the latest strategies for 2020. August 19, 2019 1 min read Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Social media marketing is a vital branch on your digital marketing […]

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Facebook and Instagram Going Dark Should Be a Wake Up Call for Entrepreneurs

Social media is a tool you use. Your website and your email list are assets you own. March 18, 2019 4 min read Opinions expressed by Entrepreneur contributors are their own. On Thursday (March 13th), Facebook experienced an outage on its main platform, and on Instagram and WhatsApp. During that time, users had issues posting, commenting, and accessing content. For entrepreneurswho use social media for […]

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A Business Perspective on the Impact of Production Quality on Video Advertising

A compelling story is far more important that shinier production quality. February 26, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. The adage, “you get what you pay for,” doesn’t always hold true. When it comes to video advertising, Wistia, a video software company, found other factors drive impact more so than the production cost. In their recently released report, “Does […]

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5 Forbidden Phrases You Absolutely Must Avoid in Your Facebook Ad

All caps and too many exclamation points are just the beginning. Facebook is cracking down on ‘pain points’ content and get-rich-quick schemes. January 25, 2019 7 min read Opinions expressed by Entrepreneur contributors are their own. If you haven’t heard or had this experience yet, Facebook is cracking down on ad copy from businesses around the world. Small businesses and entrepreneurs in particular now need […]

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How Ad Tech Entrepreneurs Can Combat Google and Facebook’s Dominance

The best way to secure a share of the growing market? Avoid head-to-head competition with the duopoly and instead seek out new opportunities — like these. January 22, 2019 5 min read Opinions expressed by Entrepreneur contributors are their own. Although few consumers have heard of them, ad tech firms have been operating behind the scenes for the past decade or more, creating innovative processes […]

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5 Ways Your Business May Not (But Should) Be Taking Advantage of Facebook Marketing

Sure, Facebook’s image isn’t great right now, but it’s still one of the biggest marketing tools you have at your disposal. January 4, 2019 6 min read Opinions expressed by Entrepreneur contributors are their own. Facebook has seen its fair share of ups and downs in the past year. From overestimating video view time to advertisers, to stirring up deep controversy over privacy breaches, the social […]

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4 Uses for a Chatbot That Will Transform Your Business

What’s the difference between a chatbot and a genie in a bottle? The chatbot is easier to use, is more engaging, and provides a better ROI if you use it in these 4 ways. December 21, 2018 5 min read Opinions expressed by Entrepreneur contributors are their own. Chatbots are receiving a lot of press these days, and with good reason. These automated assistants are […]

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