How to Get Backlinks in 2021 [Series Part 3: Outreach]

Editor’s Note: The quote on the whiteboard from Paddy Moogan should say: “Do they have the ability to link?”. This is fixed in the image below. Britney’s back with the third and final installment in her link building series, this time covering the do’s and don’ts of link building outreach (with bonus tips from the experts!). If you haven’t already, be sure to check out […]

Women in SEO: Reflections on the Past, Present, and Future of Women in the Industry

It’s the unfortunate truth: like much of tech, SEO has long been a male-dominated industry. Recent surveys indicate men outnumber women in SEO two-to-one. But even in its earliest days, women were moving and shaking, making their impact on our industry known — and that impact has only grown with time. Today, I reflect on the contributions women in SEO have made over the years, […]

New & Improved: Announcing The Beginner’s Guide To Link Building

Link building isn’t always easy, but if you want to rank with SEO, links are often the cost of admission. While Google says SEOs sometimes focus too much on links, links remain one of the few confirmed ranking factors. Indeed, every study over the past decade shows a high correlation between links and ranking. And while links alone can’t guarantee a #1 spot at the […]

6 Ways to Bring Empathy Into Your Marketing Strategy (in 2021 and Beyond)

The events of 2020 have shown us just how important empathetic marketing is for businesses both large and small. The world has changed and businesses need to adapt to the new needs of their customers if they want to grow. The best way to do that is through empathy. What is empathetic marketing? Empathy is the ability to see events and situations from another’s perspective […]

7 Dead Simple Ways to Reduce Bounce Rate

Is a high bounce rate bad? The answer is: it depends, but yes, sometimes it can be. Is a high bounce rate bad for SEO? That’s where it gets a little more complicated. In this week’s episode of Whiteboard Friday, Cyrus gives you seven easy SEO tips to address your bounce rate, and increase engagement and satisfaction to make your users happier. Click on the whiteboard image above […]

Announcing: The MozCon Virtual 2021 Initial Agenda

Come one, come all to the hottest ticket in virtual! We’re packing up the MozCon big top and bringing all the MozCon magic straight to your front door. Last year we took MozCon to the virtual stage for the first time, and we loved it so much, we’re doing it again! Only this time, we’re taking it to the next level with exclusive performances by world-renowned […]

SEO Website Analytics: Going One Step Deeper Into GA

Website analytics can tell us a lot about our audience and how they interact with our site. Oftentimes, we rely heavily on these analytics for reporting. But what if I told you that Google Analytics provides data that can be used as a strategy tool? In this post, we are going to quickly look at three very specific, very actionable Google Analytics views for uncovering […]

Featured Snippets: Not Gone, Just on Holiday (Apparently)

On February 19, 2021, we measured a dramatic drop in Featured Snippets on Google SERPs in the US. Like any responsible data scientist, I waited to make sure it wasn’t a fluke, did my homework, and published when I was sure I was onto something. Then, this happened (30-day view): C’MON, GOOGLE! I did all these beautiful analyses, found a lovely connection between Featured Snippet […]

The Local Finder vs. Google Maps: How Different Are They?

Google must be one of the most experimental enterprises the world has ever known. When it comes to the company’s local search interfaces, rather than rolling them all out as a single, cohesive whole, they have emerged in piecemeal fashion over two decades with different but related feature sets, unique URLs, and separate branding. Small wonder that confusion arises in dialog about aspects of local […]

Stop Asian Hate

We condemn the horrific acts of hate and violence targeting the Asian American and Pacific Islander (AAPI) community, which culminated in the tragic mass shooting in Georgia on March 17th. We mourn the loss of life and grieve with the families that have been broken by this latest racist, misogynistic hate crime. This is not an isolated incident. We must acknowledge the widespread examples of […]

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