What are the Makings of a High-Quality Link?

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What links are considered “high quality”? Find out from link building expert, Paddy Moogan, who talks you through link relevancy, link diversity, link authority, and the sustainability of your link building efforts. Whiteboard Friday is going on Spring Break! We’ll be […]

How to Use Low Search Volume Keywords to Optimize B2B Tech Content

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As SEOs, we’re primed to go big on our content strategy — to do thorough keyword and competitor research, create high-quality content, do link-building outreach, and drive ad and social media traffic to our pages to get our keywords ranking as […]

7 Questions to Ask When Hiring a Content Marketing Agency

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Deciding on an agency for content marketing is often a tough choice to make, and that’s mainly because: Hiring one will cost — at least — $3,000 per month. Cost depends on your project scope and the agency, so you want […]

The Sky Garden Method: Discover Evergreen Link Building Opportunities Using Search Data

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What’s better than just building a bigger skyscraper? Building one that has a sky garden. In this world dealing with a climate crisis, new skyscraper plans worldwide are gaining attention not just for how tall they are going to be, but […]

Debunking Link Building Myths in 2021

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. On this week’s episode of Whiteboard Friday, guest host and MozCon speaker Shannon McGuirk walks through five link building myths prevalent in 2021, and why you shouldn’t believe them. And, if you’re just starting out on your link building journey (or […]

Earn Press Coverage for Your Brand in 5 Steps [Case Study]

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In 2021, earned media coverage is more valuable than ever for your business. Even if your brand is active on social media and your website is optimized for SEO, you’re still missing out on organic traffic and customers without backlinks to […]

3 Vital Click-Based Signals for SEO: First, Long, & Last

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Does Google use engagement signals to rank web pages? Certainly yes. Google even says so in their official How Search Works documents: Source (emphasis added) Exactly how Google uses engagement signals (i.e. clicks and interaction data) is subject to endless SEO […]

6 Common Google SERP Feature Misconceptions in SEO

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As SEO professionals, we can easily fall behind on the latest Google search engine result page (SERP) features. Frequent updates keep us on our toes, and also keep our jobs interesting. Recently, I teamed up with fellow Moz writer and all-round […]

Consolidating Locations and Google My Business Listings Due to COVID-19

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit How should you handle Google My Business listings when circumstances force a multi-location brand to consolidate? This question is one I’m now increasingly receiving from local enterprises. Brands which made rapid adaptations in 2020 to continue serving the public […]

How to Get Backlinks in 2021 [Series Part 3: Outreach]

Editor’s Note: The quote on the whiteboard from Paddy Moogan should say: “Do they have the ability to link?”. This is fixed in the image below. Britney’s back with the third and final installment in her link building series, this time covering the do’s and don’ts of link building outreach (with bonus tips from the experts!). If you haven’t already, be sure to check out […]

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