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An Enterprise Approach to Content Management

In today’s rapidly moving world of disruptive technologies, multiple communication platforms, and diverse customer profiles, it is critical for global or otherwise large organizations to effectively and efficiently deliver, manage, measure, and archive content. Often across regions and in a number of languages.

That task is complicated by the need to provide flexibility for the various geographies. They need to work with local agencies to implement messaging for specific audience types or certain market segments while ensuring consistency with corporate brand guidelines.

And on top of all those considerations is the need to look for opportunities to reduce costs, streamline the approval workflow, and plan for maintenance.

Sound familiar? Sound challenging?

Consider this article a helping hand. It will illustrate how—with the right set of tools and process in place, and a willingness to embrace change—it can be done.

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