2020 Social Media Trends, According to HubSpot’s Social Media Professor

If social media trends from 2019 taught us anything, it’s that personalized content is key for success. We also saw brands starting to listen more closely to their audience. I only expect this to intensify in 2020 with the world moving towards tighter data regulations and higher expectations from people for the content they consume. The world is numb to generic social media broadcasts.

On top of that, there are more social media channels than ever before, but the main three still lead the pack in regards to return on investment. In the most recent HubSpot Research survey, marketers reported that Facebook provides the biggest return on investment.

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To fine-tune your social media strategy in 2020, we’ll explore doubling down on social listening, investing in private groups for your hard-earned audience, and staying away from using your social media as a broadcast channel.

Continue Investing in Your Audience (Your Best Content Consultant)

When we talk about social media tactics we often discuss great creative, influencers, and copy. But, in a recent HubSpot Research survey, marketers reported social listening as their #1 tactic in their social media strategy. This is a trend we have been seeing at HubSpot.

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Originally published May 7, 2020 7:00:00 AM, updated May 07 2020


Social Media Trends


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